PARCO Collaborates with Paprika for Its Winter Grand Bazaar

PARCO has teamed up with Paprika, the animated film directed by Satoshi Kon, for its Grand Bazaar. This partnership also marks the 20th anniversary of the movies release. Drawing inspiration from the films iconic dream parade, the Grand Bazaar campaign features a new commercial that includes classic Paprika characters. In addition, a variety of activations inspired by Paprikas dreamlike world - where reality and fantasy intertwine - will be rolled out across multiple locations. These special act...